Woolrich® Hires Brent Hollowell as Marketing VP

WOOLRICH, Pa., April 28, 2011— Woolrich, the Original Outdoor Clothing Company®, announces the hiring of Brent Hollowell as Marketing Vice President. Hollowell is the latest in a string of hires in the past year and half by Woolrich, as the company has steadily built its management and support teams and laid the groundwork for its global growth plans.

Hollowell will be responsible for all marketing activities related to the brand and will report directly to Brian Mangione, Executive Vice President.

“Brent is a talented marketer with a proven track record for building global brands,” said Mangione. “His experience with retail, online, and wholesale businesses will be invaluable to all of our business units as we continue to grow.”

Hollowell has over 20 years of global branding and marketing experience. He joins Woolrich from BrandRx Marketing, a consulting and branding firm he founded in 2005. Prior to BrandRx, Hollowell held leadership positions inside a number of successful global companies including 180s, Inc., adidas America, and Foot Locker.

As VP of Global Marketing at Foot Locker, Hollowell helped develop a number of innovative marketing programs and spearheaded the development of the company’s global marketing strategy. At adidas America, Hollowell led both Marketing Communications and Retail Marketing and was instrumental in helping revitalize and reposition adidas as a performance brand in the US.

“The Woolrich brand is an iconic American institution with a heritage that spans over 180 years. The team is tapping in to the brand’s authentic roots and making it relevant to the customer of today, positioning the company for strong global growth,” said Hollowell. “It’s an exciting time to be joining Woolrich, and I’m pleased to have the opportunity to help this team write the company’s next chapter.”

Hollowell will be relocating from Havre de Grace, MD, to Woolrich, PA, with his wife Rebecca and two children.

About Woolrich®
Woolrich Inc., the Original Outdoor Clothing Company, is an authentic American brand that embraces an outdoor lifestyle. Trusted since 1830 by generations of loyal consumers, Woolrich continues its tradition of providing quality products for today’s outdoor enthusiast. A brand recognized worldwide, Woolrich product offerings include functional, comfortable and durable men’s and women’s sportswear and outerwear using innovative fabrications for the ultimate in performance capabilities, well-designed home and outdoor living products, and licensed accessory products. In 2010, Woolrich celebrated its 180th Anniversary. It is the original and longest continuously-operating outdoor apparel manufacturer and woolen mill in the United States. Find out more at www.woolrich.com.
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Women's Stockton Vest

Shell: 57% Nylon, 43% Polyester Plainweave Downproof 40 Denier, 2.25 oz.
 Hood Shell: 50% Nylon, 50% Polyester Plainweave, 6 oz. 
Body Liner: 100% Nylon, 2.5 oz. 
Hood Liner: 100% Polyester Brushed Tricot, 4.75 oz. 
Insulation: 550 Fill – 80% Duck Down, 20% Duck Feathers


Center Front Placket with Snap Closure
Concealed Center Front Zipper w/ Internal Storm Flap
Lower Dual-Entry Zippered Handwarmer Pockets with Decorative Stitching and Snap Closure - 3-Piece Detachable Floral Print Brushed Tricot Lined Hood
Floral Print Brushed Tricot Inner Back Yoke
Internal Floral Print Brushed Tricot
Security Pocket
Media Cord Compatible
Adjustable Drawcord at Hem

Colors: Black, Ecru, Spruce
Sizes: XS-XXL / CB Length: 26 1/2"
Suggested Retail Price:  $139

Women's Norwood Jacket

Shell: 80% Wool, 20% Nylon Wool Plaid, 11 oz. 
Liner: 100% Polyester Satin, 2 oz.

Vintage Style Inspired by the Woolrich Archives
Single-Breasted Button-Front Closure
Peacoat-Styled Collar and Lapel
Angled Welt Handwarmer Pockets
Lower Patch Pockets
Back Side Panels and Yoke with Center
Back Pleat
Internal Floral Print Brushed Tricot Yoke and Patch Pocket
Internal Security Pocket
Media Cord Compatible
Adjustable Cuffs

Colors: White, Ruby, Dark Bridle
Sizes: XS-XXL / CB Length: 27"
Suggested Retail Price:  $179

Women's White Pine Jacket

Shell: Shell: 100% Polyester, 12 oz.

DWR Water Resistant, Breathable Fabric
Center Front Placket with Button Closure
Off-Set Topped-On Front Zipper
Stand-Up Plush Pile Lined Collar
Lower Zippered Pockets with Supplex Trim
Internal Floral Print Brushed Tricot Back Yoke
Internal Security Pocket
Adjustable Cuff

Colors: White/ Black, Deep Ruby
Sizes: XS-XXL / CB Length: 26"
Suggested Retail Price:  $159

Women's Raylee Jacket

Shell: 80% Wool, 20% Nylon Wool, 11 oz.
Liner: 100% polyester Satin, 2 oz. 
Insulation: 100% polyester Microfiber ArcticTM insulation, 60 gm

Vintage Style Inspired by the Woolrich Archives
Concealed Button-Front Closure
Snap Closure Chest Pockets, Muff Pockets and Lower Pockets
Internal Floral Print Brushed Tricot Yoke and Patch Pocket
Internal Security Pocket
Media Cord Compatible
Adjustable Cuffs with 1 x 1 Rib Knit Storm Cuffs
Split Shawl Collar Hood

Colors: Black Houndstooth, Dark Chocolate, Ecru, Ruby
Sizes: XS-XXL / CB Length: 28"
Suggested Retail Price:  $239

Women's Delmont Jacket

Shell: 100% Polyester Woven Hardshell, 7.75 oz. 
Liner: 100% Polyester Satin, 2 oz. 
Insulation: 100% Polyester Microfiber ArcticTM Insulation, 60 gm

Critical Seam Sealed
Center Front Placket with Button Closure
Center Front Zipper, Internal Storm Flap
3-Piece Quilted Satin-Lined Hood
Chest Pockets with Button Closure
Lower Zippered Handwarmer Pockets
Internal Floral Print Brushed Tricot
Patch Pocket
Internal Security Pocket
Media Cord Compatible
1 x 1 Rib Knit Inner Collar and Cuff
Adjustable Drawcord at Hem

Colors: Charcoal Heather, Ecru Heather, Majolica Blue Heather
Sizes: XS-XXL / CB Length: 36"
Suggested Retail Price:  $159

Women's Capote Coat

Shell: 84% Wool, 16% Nylon Jacquard Wool, 14 oz.

Center Front Placket with Vintage Snap Closure
Center Front Two-Way Zipper
Lower Handwarmer Pockets
2-Piece Hood
Blanket Stitching Trim

Colors: Ruby Stripe, Khaki Stripe
Sizes: XS-XXL / CB Length: 34"
Suggested Retail Price:  $239

Women's Mountain Parka

Shell: 60% Cotton, 40% Nylon Ramar, 4.5 oz. 
Upper Body Liner: 80% Wool, 20% Nylon, 8 oz.
Lower Body Liner: 100% Nylon Embossed Taffeta, 2.5 oz.
Lower Sleeve Liner: Brushed Tricot, 4.75 oz.

Vintage Style Inspired by the Woolrich Archives
Center Front Placket with Vintage Snap Closure
Chunky Two-Way Front Zipper
Hook and Loop Closure Chest Pockets
Hook and Loop Closure Lower Dual-Entry
Bellows Pockets
Iconic Buffalo Plaid Wool-Lined
Internal Security Pocket
Media Cord Compatible
3-Piece Adjustable Hood with Leather Cord Locks
Hook and Loop Adjustable Cuff
Inner Waist Drawcord

Colors: Black, Khaki, Majolica Blue, Rust, Plum
Sizes: XS-XXL / CB Length: 30"
Suggested Retail Price:  $159

Women's Odella Parka

Shell: 80% wool, 20% Nylon, 8 oz. 
Liner: 100% polyester Satin, 2 oz.  
Insulation: 100% polyester Microfiber ArcticTM insulation, 150 gm
       Sleeve / Hood, 100 gm

Concealed Center Front two-way Zipper
Lower Handwarmer pockets
Back princess Seams and Side waist buckle
Throat latch
2 x 2 rib knit insert at Cuff
3-piece Hood with removable Faux Fur ruff
Internal Floral print brushed tricot
Patch pocket and Hood lining
Internal Security pocket
Media Cord Compatible
Machine washable

Colors: Onyx Heather, Ombre Red Hunt
Sizes: XS-XXL / CB Length: 33 1/2"
Suggested Retail Price:  $239

Men's Altitude Vest

Body Shell: 100% Polyester Broken Ripstop, 2 oz.
Shoulder: 60% Cotton, 40% Nylon Ramar, 4.5 oz.
Body Liner: 100% Nylon Taffeta, 2.5 oz.
Insulation: 550 Fill– 80% Duck Down, 20% Duck Feathers


Vintage Stag Yoke and Pocket Details
Iconic Plaid Lining and Vintage Leather Pull
Yoke Flange Chest Pockets w/ Vintage Snap Closure
Zip Welt Hand Pockets
Internal Storm Placket and Zip Security Pocket
Adjustable Hem with Leather Cord Locks

Colors: Red/Black, Olive
Sizes: M-XXL / CB Length: 29"
Suggested Retail Price:  $99

Men's Charley Brown

Shell: 80% Wool, 20% Nylon, 7 oz.
Liner: 86% Polyester, 14% Acrylic Sherpa Pile, 10 oz.


Pre-Washed Wool for Soft Touch
Stand-Up Collar Construction
Button Front with Straight Bottom Hem
Chest Flap Button Through Pockets
On Seam Welt Hand Pockets
Soft Sherpa Lining
Internal Button Through Utility Pocket
Media Cord Compatible
Internal Security Zipper Pocket

Colors: Red/Black, Olive
Sizes: M-XXL / CB Length: 29"
Suggested Retail Price:  $179

Men's Exposure Shirt Jac

Body/ Liner Shell: 100% Polyester Mini Ripstop, 1.5 oz.
Insulation: 800 Fill – Grey Goose Down


Vintage Shirt Jac styling
Packable – Ultralight and Designed for Layering
Packs Into Left Hand Warmer Pocket
YKK Center Front Zipper
Chest Flap Pockets with Vintage Snap Closure
Internal Security Pocket – Media Cord Compatible
Internal Storm Flap
Water Resistant
Durable Water Repellent Finish
Travel Lite

Colors: Fossil, Pumice, Black
Sizes: S-XXL
Suggested Retail Price:  $199

Men's Exposure Vest

Body/ Liner Shell: 100% Polyester Mini Ripstop, 1.5 oz.
Collar: 95% Polyester, 5% Spandex Rib Knit, 18 oz.
Insulation: 800 Fill – Grey Goose Down


Vintage Utility Vest styling

Packable- Ultralight and Designed for Layering
Packs Into Left Internal Pocket
Baseball Style Knit Rib Collar
Drop Vee Neck Shape with YKK
Front Zipper
Inside Lining Security Pocket
Media Cord Compatible
Vintage-Shaped Hem Bottom
Internal Storm Flap
Water Resistant
Durable Water Repellent Finish
Travel Lite

Colors: Black, Fossil, Pumice
Sizes: S-XXL
Suggested Retail Price:  $149

Men's Hemisphere Jacket

Shell: 92% Polyester, 8% Spandex Bonded Stretch Woven, 9.5 oz.

Stand-Up Collar with Soft Tricot Lining
Exposed Center Front Zipper
Vintage Leather Zipper Pull
Internal Zipper Neck and Chin Guard
Chest Flap Button Through Utility Pockets
Welt Zipper Hand Pockets
Adjustable Sleeve Cuffs with Vintage Snaps
Adjustable Hem with Drawcord and Locks
Internal Zip Security Pocket

Colors: Red/Black, Olive
Sizes: M-XXL / CB Length: 29"
Suggested Retail Price:  $99

Men's Arctic Parka

Shell: 60% Cotton, 40% Nylon Ramar, 4.5 oz.
Body Liner: 100% Nylon Taffeta, 2.5 oz.
Hood Liner:100% Polyester Flannel Twill, 6.5 oz.
Insulation: 550 Fill– 80% Duck Down, 20% Duck Feathers


Detachable Authentic Coyote Ruff Hood w/ Brush Flannel Lining &Throat Latch
2-Way Chunky Zipper with Vintage Leather Pull
Chest Flap Pockets with Hook / Loop Closure
Wide Center Front Placket with Button Closure
Dual Entry Utility Hand Pockets
Hidden Rib Knit Cuff Sleeves

Colors: Red/Black, Olive
Sizes: M-XXL / CB Length: 36"
Suggested Retail Price:  $299

Men's Horizon Jacket

Shell: 100% Cotton Canvas, 10 oz
Shell Liner: 100% Nylon Taffeta, 2 oz.
Collar Band / Neck Patch Liner: 100% Polyester Flannel Twill, 6.5 oz
Insulation: 100% Polyester Microfiber, 60 gm


Vintage Stag Yoke and Pocket Styling
Chest Yoke and Flange Pockets with Vintage Snap Closure
Oversized Welt Zip Hand Pockets
Double Snap Shirt Cuffs
Internal Zip Security Pocket
Internal Button Closure Utility Pocket


Colors: Red/Black, Olive
Sizes: M-XXL / CB Length: 30"
Suggested Retail Price:  $99

Men's Langhorne Jacket

Shell: 60% Cotton, 40% Nylon Ramar, 4.5 oz.
Body Liner: 100% Nylon Taffeta, 2.5 oz.
Inside Collar Liner:100% Polyester Flannel Twill, 6.5 oz.
Insulation: 550 Fill– 80% Duck Down, 20% Duck Feathers


2-Way Chunky Zipper with Vintage Leather Pull
Dual Entry Hand Warmer Pockets
Hidden Rib Knit Cuff Sleeves
Adjustable Hem with Leather Cord Locks
Internal Storm Placket, Zip Security & Utility Pocket


Colors: Red/Black, Olive
Sizes: M-XXL / CB Length: 33"
Suggested Retail Price:  $199

Men's Mountain Parka

Shell: 60% Cotton, 40% Nylon Ramar, 4.5 oz.
Upper Liner: 80% Wool, 20% Nylon Yarn Dye Twill Weave Washable Wool, 8 oz.
Lower Liner: 100% Nylon Taffeta, 2 oz.


Adjustable Wool Lined Hood w/ Leather Cord Lock
Full Placket Front with Vintage Snap Closure
2-Way Chunky Zipper with Vintage Leather Pull
Chest Flap Pockets with Hook / Loop Closure
Dual Entry Utility Hand Pockets
Adjustable Cuffs with Vintage Snap Gusset Detail
Internal Security Zipper Pocket


Colors: Red/Black, Olive
Sizes: M-XXL / CB Length: 33"
Suggested Retail Price:  $159

Men's Passage Jacket

Body/ Sleeve Shell: 50% Wool, 50% Nylon Plainweave, 6 oz.
Yoke: 100% Polyester Broken Ripstop, 2 oz.
Body/ Sleeve Liner: 100% Nylon Taffeta, 2.5 oz
Inside Collar Liner:100% Polyester Flannel
Insulation: 550 Fill– 80% Duck Down, 20% Duck Feathers


Vintage Stag and Pocket Details
Pre-Washed Heather Wool for Soft Touch
2-Way Chunky Zipper with Vintage Leather Pull
Zip Welt Hand Pockets
Adjustable Hem with Leather Cord Locks


Colors: Red/Black, Olive
Sizes: M-XXL / CB Length: 31"
Suggested Retail Price:  $179

Men's Plateau Jacket

Shell: 50% Wool, 48% Viscose, 2% Polyester Double Faced Wool, 14.75 oz.
Inside Collar Liner: 100% Polyester Microfleece, 5 oz.


Vintage Leather Pull
Exposed Durable Chunky Front Zipper
Stand Up Collar with 2-Button Closure
Inside Collar Lined with Microfleece
Functional Button Secure Front Flap Hand Pockets
Rib Knit Sleeve Cuffs & Bottom Hem
Internal Security Pocket
Media Cord Compatible
Dry Clean Only


Colors: Gray Heather,
Sizes: M-XXL / CB Length: 28"
Suggested Retail Price:  $179

Woolrich® Collaborates with n3twork on Global Outdoor Capsule

WOOLRICH, Pa., April 18, 2011— Woolrich, the Original Outdoor Clothing Company®, and n3twork, Sport and Performance Design, of Frankfurt, Germany & Boulder, Co., will collaborate on the development of a technical outdoor collection to be marketed globally. The capsule, to be introduced in the fall of 2013, will include outerwear, sportswear and accessories.

“To create a technical collection that appeals to consumers globally can be very challenging, but the Woolrich brand transcends international taste lines as few brands can,” said Dennis Hinze, n3twork Creative Director. “Woolrich is a powerful brand with a storied heritage and we’re proud to have the opportunity to be a part of its future.”

n3twork, founded in 1997 by Dennis Hinze, is an internationally recognized design agency for sport and performance apparel. n3twork has gained industry notoriety and numerous awards for its innovative designs including the first and only apparel design to win the `Design Award of the Federal Republic of Germany´, known as the “prize of prizes”. In 2009 Peter Valles joined n3twork from Spyder , where he was Creative Director, to launch and become Creative Director of n3twork USA. Prior to Spyder, Valles had been a Senior Advanced Designer at Nike and a Senior Concept Designer at Abercrombie & Fitch.

n3twork provides a full range of design services from individual design projects to full creative direction. The agency has worked with such brands as Under Armour, The North Face, Helly Hansen, Lululemon, Spyder, Salomon, Adidas, Merrell, Bogner, North Sails, Falke and Vaude. n3twork also designed and developed the technical and sportswear apparel for Team Alinghi, the two time defender of the America’s Cup and created the Red Bull Athletes Collection for all of the brand’s athletes.

“As a global brand it’s vital that our designs appeal to a broad populace while holding on to its core values,” said Brian Mangione, Woolrich Executive Vice President. “With Dennis in Europe and Peter in the US, n3twork brings an invaluable global perspective to the collaboration.”

Globally, the Woolrich brand is marketed by Woolrich and its licensing partners. The company’s core apparel business is marketed under five distinct collections consisting of the Woolrich Outdoor Collection, Woolrich John Rich and Bros., Woolrich Woolen Mills, Woolrich Penn Rich, and Woolrich Elite Tactical Series.

The new technical outdoor collection will expand and elevate Woolrich’s product offering in the category. Woolrich has been producing performance outdoor products since 1830. From explorers like Admiral Byrd, who Woolrich outfitted for his Third Expedition to the South Pole in 1939, to scientists like Dale Andersen Ph.D., of the Carl Sagan Center for the Study of Life in the Universe, who spent three-months in the Antarctic researching microbial life late last year, Woolrich gear has been used in some of the harshest environments.

About Woolrich®
Woolrich Inc., the Original Outdoor Clothing Company, is an authentic American brand that embraces an outdoor lifestyle. Trusted since 1830 by generations of loyal consumers, Woolrich continues its tradition of providing quality products for today’s outdoor enthusiast. A brand recognized worldwide, Woolrich product offerings include functional, comfortable and durable men’s and women’s sportswear and outerwear using innovative fabrications for the ultimate in performance capabilities, well-designed home and outdoor living products, and licensed accessory products. In 2010, Woolrich celebrated its 180th Anniversary. It is the original and longest continuously-operating outdoor apparel manufacturer and woolen mill in the United States. Find out more at www.woolrich.com.

About n3twork
n3twork, founded in 1997, is the leading design agency for sport and performance apparel design with offices in Frankfurt, Germany and Boulder, Colorado. It’s clients include international brands such as Red Bull, Under Armour, The North Face, Helly Hansen, Lululemon, Spyder, Salomon, Adidas, Merrell, Bogner, North Sails, Falke and Vaude. Projects range from advanced innovation design to full creative direction. Learn more at www.n3twork.de

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Women's Arctic Jacket

Shell: 60% Cotton, 40% Nylon Ramar, 4.5 oz.
Body / Sleeve Liner: 100% Taffeta, 2.5 oz.
Hood Liner: 100% Polyester Brushed Tricot, 4.75 oz.
Insulation: 550 Fill – 80% Duck Down, 20% Duck Feathers

Center Front Placket with Button Closure
Chunky Center Front Zipper, Internal Storm Flap
Floral Print Brushed Tricot Lined Hood
with Removable Faux Fur Ruff
Left Chest Zippered Welt Pocket
Lower Zippered Handwarmer Pockets
Internal Floral Print Brushed Tricot Patch Pocket
Internal Security Pocket
Media Cord Compatible
2 x 2 Rib Knit Waist and Cuff Insert
Left Sleeve Patch Pocket with Vintage Snap Closure

Colors: Black, White, Majolica Blue,Ruby, Dark Chocolate
Sizes: XS-XXL / CB Length: 26"
Suggested Retail Price:  $249

Woolrich® hits the Road with Backpacker Magazine’s 2011 Get Out More Tour

WOOLRICH, Pa., April 12, 2011— Woolrich, the Original Outdoor Clothing Company®, for the fourth consecutive year will criss-cross the country with Backpacker Magazine’s Get Out More Tour to educate consumers about the skills and equipment needed to enjoy the outdoors and inspire healthy active lifestyles. The Woolrich sponsored tour began last week in Raleigh, NC and will make sixty-seven stops at retail stores, events and festivals before finishing in early December in Houston, TX.  The next stop on the Get Out More Tour is this evening at 7pm at Great Outdoor Provisions in Wilmington, NC.

At each stop, the Get Out More Tour outdoor experts Sheri and Randy Propster provide insightful and useful advice on the latest gear and the skills required to use them appropriately. During the 75-minute seminars attendees will learn things from how to layer correctly to how to pack for a multiday backpacking trip.

“The Get Out More Tour is great for us and the outdoor community, as it provides a venue for Woolrich to support our retail partners and speak directly with consumers,” said Jerry Rinder, Woolrich VP of Sales. “Sheri and Randy are fantastic ambassadors, the only thing that rivals their technical knowledge is their enthusiasm and passion for the outdoors.”

Woolrich has been a partner of the Get Out More Tour since 2008 and since then has outfitted the Propsters for their presentations as well as their on trail adventures. Experts with true-life experience, the Propsters spent 222 days thru-hiking the Appalachian Trail in 1999 and in 2006 thru-hiked the American Discovery Trail across the U.S.

“Woolrich really understands what people need to enjoy the outdoors,” said Randy Propster. “We pride ourselves on knowing the products we present in our seminars inside and out and we’ve put our Woolrich gear through some gnarly weather and it has always met our performance expectations.”

Last year's GOM Subaru with Thule X Woolrich box.

Since 1830 Woolrich has been producing performance outdoor products for explorers and everyday adventurers. In 1939 Woolrich outfitted Admiral Byrd’s Third Expedition to the South Pole and more recently supported Dale Andersen Ph.D., of the Carl Sagan Center for the Study of Life in the Universe, on a three-month expedition in the Antarctic where he dove in remote lakes below twenty feet of ice to better understand how microbial life is able to exist in extreme environments on Earth.

While these expeditions tested Woolrich products in some of the harshest conditions others rely on Woolrich to enjoy the outdoors and help them reach more personal goals, like Daniel Dorr who summited Mt. Kilimanjaro in Woolrich gear after being turned in his first attempt. Dorr chronicled his experience in his recent book, Kissing Kilimanjaro: Leaving it all at the top of Africa.

For a complete list of the Get Out More Tour schedule of events -- all free of charge to attend and learn -- visit www.getoutmoretour.com.

About Woolrich®
Woolrich Inc., the Original Outdoor Clothing Company, is an authentic American brand that embraces an outdoor lifestyle. Trusted since 1830 by generations of loyal consumers, Woolrich continues its tradition of providing quality products for today’s outdoor enthusiast. A brand recognized worldwide, Woolrich product offerings include functional, comfortable and durable men’s and women’s sportswear and outerwear using innovative fabrications for the ultimate in performance capabilities, well-designed home and outdoor living products, and licensed accessory products. In 2010, Woolrich celebrated its 180th Anniversary. It is the original and longest continuously-operating outdoor apparel manufacturer and woolen mill in the United States. Find out more at www.woolrich.com.

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