“Woolrich and the Penn State Nittany Lions are two great Pennsylvania institutions and we’re excited to be a part of the legendary Penn State football tradition,” said Brent Hollowell, Woolrich VP of Marketing.
"We are excited to have Woolrich as title sponsor of the Fan Festival," said Penn State Sports Properties' General Manager, Pat Fagan. "They understand the passion and pride fans have for Penn State football, and it's an automatic tie for Woolrich with headquarters so close to Happy Valley."
During each Woolrich Fan Festival, Woolrich will be hosting product giveaways and distributing coupons for discounts at Woolrich.com and its flagship store in Woolrich, PA.
“Our product line-up of wool blankets, flannel shirts, and parka’s are as rugged as the Nittany Lion’s offensive line and are a perfect companion for tailgating and enjoying the game no matter what mother nature throws at you this fall,” added Hollowell.
The Woolrich Fan Festival opens at 9am (EST) for games with 12pm kick-offs and at 10am for 3:30pm game times. The Fan Festival features the Penn State Tailgate Show, broadcasted live from the festival, music and various booths featuring food, games and, giveaways.
Penn State Sports Properties, the multimedia rights holder for Penn State Athletics, secured the Woolrich partnership on behalf of the University.
Woolrich Inc., the Original Outdoor Clothing Company, is an authentic American brand that embraces an outdoor lifestyle. Trusted since 1830 by generations of loyal consumers, Woolrich continues its tradition of providing quality products for today’s outdoor enthusiast. A brand recognized worldwide, Woolrich product offerings include functional, comfortable and durable men’s and women’s sportswear and outerwear using innovative fabrications for the ultimate in performance capabilities, well-designed home and outdoor living products, and licensed accessory products. In 2010, Woolrich celebrated its 180th Anniversary. It is the original and longest continuously-operating outdoor apparel manufacturer and woolen mill in the United States. Find out more at www.woolrich.com.
About Penn State Sports Properties
Penn State Sports Properties (PSSP) is the multi-media rights’ holder for the Penn State University Athletics Department. PSSP offers a one-stop shopping experience for businesses and corporations that seek the benefits of a positive, brand building association with the Nittany Lions. PSSP presents inventory to match anyone’s commercial, promotional and/or advertising needs.