WOOLRICH, Pa., September 14, 2010 — Woolrich, the Original Outdoor Clothing Company®, announces the promotion Nick Brayton to Director of Domestic Licensing.
Brayton will be responsible for directing all domestic licensing business including accessories and home furnishings. Additionally, he will be responsible for product development, sales and marketing, merchandising and management of domestic licensees.
“Nick has done a fantastic job with our accessory business and we’re excited to see him expand his talents in his new role,” said Rick Insley, Sr. Vice President of Merchandising and Licensing.
Brayton is a seventh generation descendant of Woolrich founder John Rich. He joined the company in 2006, shortly before the passing of his father, Roswell Brayton Jr, then CEO of Woolrich, after completing his law degree at the University of Northern Kentucky.
“Woolrich is a part of my life blood,” said Brayton. “I’m very proud to be continuing the family tradition of keeping Woolrich a family owned and run company.”
Previously, Brayton was responsible for managing the Woolrich Accessory Licensing business.
Woolrich Inc., the Original Outdoor Clothing Company, is an authentic American brand that embraces an outdoor lifestyle. Trusted since 1830 by generations of loyal consumers, Woolrich continues its tradition of providing quality products for today’s outdoor enthusiast. A brand recognized worldwide, Woolrich product offerings include functional, comfortable and durable men’s and women’s sportswear and outerwear using innovative fabrications for the ultimate in performance capabilities, well-designed home and outdoor living products, and licensed accessory products. In 2010, Woolrich celebrates its 180th Anniversary. It is the original and longest continuously-operating outdoor apparel manufacturer and woolen mill in the United States. Find out more at www.woolrich.com.